ABOUT

MAISSONAVE IS A LONDON-BASED FASHION LABEL FOUNDED IN 2025 BY BORN AND RAISED ARGENTINE DESIGNER, DENISE MAISSONAVE. SHE LOVES LEATHER, LACE, AND THE BUENOS AIRES SHE GREW UP IN.

"I COME FROM A CULTURE THAT GETS BORROWED CONSTANTLY AND RARELY AUTHORED FROM WITHIN. MAISSONAVE IS MY ATTEMPT AT AUTHORSHIP: STREET SOUNDS LIKE CUMBIA & REGGAETON, THE 2000S ELECTRONIC MUSIC SCENES, THE FOTOLOG ERA, THE URBAN TRIBES. TREATED AS MOTHER TONGUE RATHER THAN ONLY AS A REFERENCE. THE QUESTION I'M WORKING THROUGH IS WHAT IT MEANS TO AUTHOR LATIN IDENTITY FROM ABROAD, AND WHAT HOME IS WHEN IT LIVES AT ONCE AS MEMORY, DESIRE AND LOSS."

THE LABEL WAS BUILT ALONGSIDE A CAREER INSIDE THE UK FASHION INDUSTRY. AFTER MOVING TO LONDON IN 2019, DENISE BECAME THE FOUNDING HIRE AT LUIS DE JAVIER, AND CURRENTLY ALSO WORKS AT MOWALOLA. OUR DEBUT COLLECTION, LEAVE TO REMAIN, BORROWS ITS NAME FROM UK VISA TERMINOLOGY — A LANGUAGE THAT HAS SHAPED DENISE'S LIFE IN THE UK. SOME PIECES CARRY PRINTS LIFTED FROM HER OWN IMMIGRATION DOCUMENTS, ALONGSIDE BOLD GRAPHIC PRINTS PULLED FROM CITY LIFE.

MAISSONAVE AIMS TO CREATE GARMENTS THAT TREAT DELICATE FABRICS AND TEXTILES AS DAILY MATERIALS. RE-PURPOSED LEATHER IS PATCH-WORKED AND SCREEN-PRINTED OVER THE TOP, LACE AND SEQUINS ARE SUBLIMATED AND REWORKED INTO CASUAL, EVERYDAY SHAPES.

CRAFTED WITH CAREFULLY HANDMADE TECHNIQUES, EACH PIECE TAKES THE TIME IT NEEDS. MADE IN LONDON, IN SMALL RUNS. EVERY PIECE PASSES THROUGH THE STUDIO FROM START TO FINISH.

MAISSONAVE IS WORN BY MUSICIANS AND CREATIVES; CLOTHES THAT HOLD THEIR OWN ON STAGE AND ON THE STREET.